Project Summary
From day one, we carried out a holistic brand consultancy process for the Motto brand. We followed a comprehensive strategy that covered all areas including brand concept, target audience definition, competitor analysis, investor presentations, business planning, revenue models, and sub-brand development.
In just 4 years, Motto has grown into an international brand with:
- 7 branches
- 1,200 m² production facility
- Coffee factory in Dubai
As of 2027, Motto is on track to reach a revenue target of ₺150 million, continuing its rapid growth.
Brand and Needs Analysis
Motto’s goal was not just to open new branches, but to build a lifestyle brand. Achieving this required a clear positioning, a solid strategy, and a sustainable business model.
Identified needs:
- Clarification of the brand concept
- Target audience and competitor analysis
- Strategic growth roadmap
- Brand architecture and sub-brand integration
- Investor communications and scalable revenue models
Strategy and Execution
1. Brand Foundation and Concept Creation
- Built a lifestyle-focused brand story around the name “Motto”
- Positioned each brand element to appeal to distinct target segments
- Designed visual identity, brand tone, and customer experience as a cohesive whole
2. Business Plan, Financial Model & Organization
- Annual revenue grew from ₺500K in 2020 to ₺45M in 2024
- Infrastructure and strategies set to reach ₺150M by 2027
- Each new entity (branch, factory, etc.) was integrated into a central organizational model
- Separate revenue models and growth strategies were designed for each unit
3. Structuring of Sub-Brands
- Bonno Bakery Factory positioned as the brand for frozen and bakery products
- Ninni Coffee Factory structured as a boutique, coffee-centric brand
- Each sub-brand received custom positioning, target audience, communication style, and distribution strategies
4. Investor Presentations and Expansion Planning
- Professional investor decks and growth projections were developed
- The brand’s scalability and sustainability potential were clearly communicated to investors
Results & Growth
| Year | Revenue | Structure | Notes |
| ---- | ----------------- | ------------------------------------ | ---------------------------- |
| 2020 | ₺500,000 | First Branch | Brand launch |
| 2024 | ₺45,000,000 | 7 Branches + 1,200 m² Production Hub | Bake-off manufacturing |
| 2027 | ₺150,000,000 (*) | Global Coffee Factory (Dubai) | International expansion (*) |
* Estimated revenue and targets
- All structures are integrated through interconnected organizational models
- Each sub-brand operates independently while aligning strategically with the core brand
What Made This Project Special?
- The brand wasn't just built — its future was envisioned and structured
- A transformation that was not only visual, but also financial, strategic, and operational
- Each brand unit holds its own identity, while operating under a unified vision
Motto’s journey is just beginning. With clear goals for 2027, a solid strategy, and unwavering collaboration, the brand is poised for continued success.
